Workshop Objectives

• To provide an overview of the basic principles of market access
• To provide business skills training inputs
• To introduce market access needs analysis tools and key skills to effectively help them
• To explore the benefits and limitations of a market awareness tour

Specific Objectives

1. Introduction To Market Access Principles

• To impart the basic principles of effective market access
• To inform the participants on the range of different challenges to do business in France / EU and the measures over come them.

2. International Business Skill Development

• To help SMEs and Beginners understand how to assist themselves in identifying appropriate market opportunities in the European market
• To understand how to assist themselves to develop strong business to meet the challenges of exporting to Europe
• To understand the appropriate European market needs and the products patron , the context in which European buyers are operating, and their requirements

3. Market Access Needs Analysis Tools

• To understand the basic principles of effective business counseling so that they are more effective in meeting their future clients needs
• To have and use market access needs analysis tools to pinpoint their clients needs in order to fulfill them effectively, and an action plan for the application of this tool

4. Market Information

• To do their own market research at low cost
• To understand how to analyse markets and look for suitable opportunities

5. Market Linkages

• To understand different routes to market and how to access them effectively
• To understand the key reasons market linkages between European buyers and small Indian producers have failed in the past
• To understand how to assist their artisan clients in finding and marketing effective links with European export buyers
• To understand how to assist their artisan clients to make these linakages work for them in the long term

6. Product Development

• To understand the demands of the European market on product quality, design and turnover
• To understand how to assist themselves to develop appropriate products, and product development strategies to meet these demands effectively

7. Reality of Market Tours

• To understand the benefits and limitations of a market awareness tour (e.g. that they rarely lead to immediate sales)
• To be able to assist their artisan clients to plan for and propose their own market awareness tour